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There are only five reasons to participate in a trade show or exhibition. All of them are IMPACT.
At least ONE of these reasons applies to EVERY SHOW.
That is it. If you are going to your next trade show and your goals are something OTHER than the above, then DO NOT GO. Save your money.
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» "WILLING and ABLE" from Exhibit101
model: organized system of learned behavior Flickr Photo originally uploaded by zachstern.(outmodels in the wild. )Each circle represents an individual with an outmodel (M) that represents its individual view of the world (color). The outmodel of each ... [Read More]
» Seeing through the Fog: Reasons To Exhibit from Exhibit101
At work, we recently sponsored a study with the Business Marketing Association (BMA): Research on Traditional Marketing Effectiveness. (I am a maniac for this sort of thing.) The study is the property of the BMA else I'd share the full result here.... [Read More]
» "Experientiality" II (Kolb's Learning Style Guide) from Exhibit101
Kolb's Model for Experiential Learning
click to enlarge [Read More]
» IMPACT: Pre-Event Exhibit Setup from Exhibit101
A Pre-Event Set Up in the Catalyst Warehouse [Read More]
» IMPACT: Pre-Event Exhibit Setup II from Exhibit101
A GIANT pre-build for IMTS (The International Manufacturing Technology Show) going on RIGHT NOW. [Read More]
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